Istilah “unicorn” diciptakan pada tahun 2013 oleh pemodal ventura Aleen Lee untuk perusahaan startup yang dimiliki secara pribadi dan memiliki nilai lebih dari satu miliar dolar. Istilah ini telah diterapkan secara luas di banyak negara sejak saat itu. SpaceX, Robinhood, dan Instacart hanyalah beberapa dari perusahaan terkenal yang telah menjadi “unicorn” berkat pencapaian fenomenal mereka. Lebih dari 800 bisnis “unicorn” di seluruh dunia telah dipilih untuk mendapatkan pengakuan dan sanjungan khusus.
Selama beberapa tahun terakhir, berunculan unicorn-unicorn Indonesia yang menjanjikan. Ini menunjukkan bahwa Indonesia mengalami pertumbuhan ekonomi yang paling signifikan dalam sejarah baru-baru ini. Hal ini juga menunjukkan bahwa masyarakat Indonesia secara keseluruhan telah menciptakan lingkungan yang kondusif bagi pertumbuhan perusahaan yang sukses dan daya tarik investor baru.
Selain itu, peningkatan jumlah unicorn sebagian besar disebabkan oleh pesatnya kemajuan Indonesia di bidang digitalisasi. Orang Indonesia tidak bisa lagi menutup mata terhadap fakta bahwa negara mereka memiliki semakin banyak perusahaan bernilai miliaran dolar yang pendirinya asli Indonesia. Beberapa contoh “unicorn” yang berkembang pesat di Indonesia adalah:
Pajak Online
Startup yang berbasis di Jakarta ini bernilai US$1,7 miliar, dan telah menarik perhatian sejumlah investor kelas atas. Pendiriannya dilatarbelakangi oleh keinginan untuk memperbaiki Indonesia dengan menyederhanakan prosedur pajak negara yang berbelit-belit. Ini menyederhanakan proses dengan memusatkan semua informasi yang diperlukan pembayar pajak untuk menghitung, membayar, dan melaporkan pajak mereka di satu tempat di web. Selain itu, pengguna dapat mengelola pajak tanpa mengeluarkan biaya tambahan saat menggunakan fitur premium tambahan seperti penggajian dan penagihan. Tokopedia, Gojek, Garuda Indonesia, PT Astra Otoparts Tbk, Huawei Tech Investment, Jasa Marga, dan masih banyak lagi yang kini menggunakan layanannya.
OVO
Dengan kapitalisasi pasar saat ini lebih dari $2,9 miliar, OVO adalah “unicorn” kelima di Indonesia. Melayani lebih dari 110 juta pelanggan di 300 kota di seluruh Indonesia, perusahaan mengklaim telah menjangkau 98% populasi orang dewasa di tanah air. Pengguna OVO memiliki akses ke berbagai layanan keuangan, termasuk kemampuan untuk melakukan dan menerima pembayaran, mengirim dan menerima uang, mendapatkan hadiah, mengelola aset, dan bahkan melakukan investasi.
Traveloka
Traveloka, yang didirikan oleh mantan insinyur Silicon Valley, adalah pasar online tempat pelanggan dapat meneliti, membandingkan, dan memesan berbagai pilihan perjalanan, penginapan, dan gaya hidup, serta layanan keuangan. Ada lebih dari 60 juta unduhan aplikasi, menurut perusahaan. Secara finansial, Traveloka berada dalam posisi yang sangat kuat, dengan $1,2 miliar di bank per Juli lalu.
J&T Express
Ekspansi cepat J&T Express, sekarang bernilai $7,8 miliar, telah membuat beberapa analis berspekulasi bahwa perusahaan tersebut mungkin akan segera dapat bersaing dengan raksasa logistik China. OPPO, Tokopedia, Lazada, Shopee, dan Bukalapak hanyalah beberapa perusahaan ternama yang mengandalkan perusahaan pengiriman logistik ini sebagai mitra pengiriman mereka.
Bukalapak
Bukalapak, yang didirikan oleh tiga sahabat, secara luas dianggap sebagai salah satu kisah sukses startup tersukses di Indonesia. Bukalapak memfasilitasi penjualan online jutaan usaha kecil yang dikelola keluarga di Indonesia. Dengan investor seperti GIC dan Microsoft, perusahaan siap menjadi berita utama dengan meluncurkan listing lokal terbesar dalam 13 tahun dan yang terbesar yang pernah dilakukan oleh startup di wilayah ini.
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