Karlie Kloss, pengusaha dan supermodel, telah berkolaborasi dengan beberapa anggota komunitas desainer Roblox untuk meluncurkan “Fashion Klossette Designer Showcase.” di metaverse. Hal ini akan berfungsi sebagai lokasi sentral bagi para desainer untuk memamerkan koleksi mereka, dengan harapan dapat menarik khalayak yang lebih luas ke mode digital dan menyediakan platform bagi para desainer untuk tumbuh dan mendapatkan pengakuan.
Masing-masing dari lima toko mengambil inspirasi dari segi mode yang berbeda dan menawarkan bermacam-macam pilihannya sendiri. Setiap koleksi desainer menampilkan pakaian dan aksesori digital, dan Kloss berkolaborasi dengan mereka untuk mengembangkan desain. Perancang akan memiliki koleksi barang yang dikurasi, dan para tamu akan dapat mengambil foto, mempelajari pose baru, dan membuat penampilan mereka sendiri.
Kloss secara pribadi memilih para desainer, yang meliputi Builder Boy, Lovespun, RynityRift, Reverse_Polarity, dan Yourius. Setiap desainer menggunakan teknologi “Layered Clothing” Roblox untuk membuat pakaian hiper-realistis yang cocok untuk semua tipe tubuh avatar, dan mereka diberi dukungan berbulan-bulan dari sang model selama proses berlangsung.
“Saya telah lama tertarik dengan perpaduan antara mode dan teknologi, dan saya benar-benar percaya bahwa mode digital akan memainkan peran besar dalam evolusi industri ini,” kata Kloss dalam siaran persnya. “Roblox dan komunitas desainer digitalnya merevolusi cara orang mengekspresikan diri mereka secara online, tanpa hambatan oleh keterbatasan dunia fisik. Melalui Fashion Klossette Designer Showcase kami, saya merasa terhormat untuk merayakan dan mendukung kreativitas mereka yang tak terbatas. Ini baru permulaan dari apa yang sedang kami bangun di Roblox, dan saya bersemangat untuk hal-hal baru di masa depan.” Fashion Klossette Designer Showcase ditayangkan hingga 25 Juli di Roblox.
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